It was recently announced that Indomie would be organizing a pop-up store that featured NJZ as the ambassadors. This included merchandise with their likeness, such as exclusive photocards. Two parts of this pop-up bewildered fans. First, NJZ was prevented from independent promotion by the court. Second, the news was first broken through a fanbase, Team Bunnies (@NewJeansSTRM on X) rather than any official company outlet.
In response to the confusion faced by the public and fans alike, ADOR released an official statement to address the pop-up store.
[NOTICE] 인도미 미고랭 팝업스토어 관련 안내
안녕하세요,
어도어입니다.뉴진스는 인도미 브랜드의 광고 모델로 활동 중이며, 이번 인도미 미고랭 팝업스토어는 어도어의 사전 승인 하에 파트너사가 진행하는 공식 행사입니다.
단, 어도어는 팬 계정을 통한 홍보 활동이나 개인정보 수집을…— ADOR (@alldoorsoneroom) April 26, 2025
ADOR acknowledged that the pop-up store was set up with full approval from them. However, they cautioned that any fanbase posting or requesting for personal information to be collected was not authorized by them.
Hello,
This is ADOR.NewJeans is currently active as a promotional model for the Indomie brand, and the upcoming Indomie Mi Goreng pop-up store is an official event organized by a partner company with prior approval from ADOR.However, ADOR has not requested or been involved in any promotional activities or personal information collection through fan accounts.
We have identified some attempts to collect personal information under the guise of pre-event surveys via certain fan accounts and communities.
We kindly ask fans to be cautious and avoid any harm that may result from these activities.Thank you.
— ADOR
You can read more about the confusion below.
Netizens Baffled As NJZ Fan Account Becomes First To Post Official Information About Activities