Lisa shocked fans with the announcement that her next song was a collaboration with hit artists RAYE and Doja Cat.
On February 7 (KST), the music video for “BORN AGAIN” was released and straight away, Lisa showcased another side to herself.
While Lisa is the main star, the video showcased all three artists in the perfect way, giving them time to shine individually and together. Doja Cat and RAYEE are huge stars as well, and this video showcases three of the best and most powerful women in music.
When the video was posted, netizens (even those who weren’t BLACKPINK or Lisa fans) couldn’t stop sharing
i don’t even stan lisa, but we need to study how she keeps outdoing herself every time she drops a lead single for her album.. like okayyy😭 https://t.co/OAgcEVPSBR
— ً (@ahyful) February 7, 2025
THE MV?!?!? THE MUSIC?!?!? SHE KEEPS OUTDOING HERSELF OVER AND OVER AGAIN. I’M SORRY, BUT THE ONLY PERSON WHO CAN COMPETE AGAINST HER IS HERSELF; NO ONE CAN COME CLOSE. https://t.co/U9gsj9CB8W
— yumi (@lloudfor_lisa) February 7, 2025
i dont know who this lisa girl as I’m not in the kpop world but this song is AMAZING…. I might have to check out her discography later https://t.co/qZfEfwv1cT
— A¹⁺⁴ (@bluesleuthing) February 7, 2025
it’s time to recognise that lisa is the future of pop. the way she keeps outdoing herself, it’s insane. put some respect on her https://t.co/rGnXdxECBh
— ⛓️ (@xluvvhceahx) February 7, 2025
On Reddit, fans had the same reactions. Netizens honestly shared that they didn’t know what to expect because of how different the three artists are, but how they all blend together so well, with many even saying how it was Lisa’s best release. Some even joked about how surprised they were that the song was over three minutes, considering the recent trend in K-pop songs.
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It’s truly an iconic video, and you can watch it below.