This article is part of our coverage of Kim Soo Hyun And Kim Sae Ron’s Relationship. You can read more and view the entire timeline here.
With the recent allegations against actor Kim Soo Hyun and the exposé released by the late actress Kim Sae Ron’s aunt, many brands working with Kim Soo Hyun are closely monitoring the situation.
Kim Sae Ron’s Aunt Alleges Actor Kim Soo Hyun Dated The Late Actress Since She Was 15, Blames Him For Her Death In A Damning Exposé
According to inside sources, vegan beauty brand Dinto, who selected Kim Soo Hyun as its model, has put all his schedules on hold.
Dinto, run by CEO Ahn Ji Hye, made a statement regarding the matter.
All employees have been checking the facts and discussing how to go about the situation. Currently, all planned schedules related to the model have been put on hold.
— Dinto
Meanwhile, it has also been reported that distribution companies promoting Kim Soo Hyun as a model are also discussing the matter internally.
Korean netizens are also demanding that companies drop him as their model before they face boycotts.
Korean Netizens Threaten To Boycott 18+ Brands If They Don’t Cut Ties With Kim Soo Hyun