This article is part of our coverage of Kim Soo Hyun And Kim Sae Ron’s Relationship. You can read more and view the entire timeline here.
The state of Kim Soo Hyun‘s IRL advertisements have gone viral amid controversy.
Kim Soo Hyun is embroiled in controversy regarding the late actress Kim Sae Ron. Following the news, netizens threatened to boycott the brands if they didn’t cut ties with the actor.
Korean Netizens Threaten To Boycott 18+ Brands If They Don’t Cut Ties With Kim Soo Hyun
Some netizens noticed brands removing the actor, but those like Jeju Airlines explained that it was not directly due to the controversy, whereas beauty brand Dinto acknowledged the issue and are looking into it, explaining that all schedules related to the actor were put on hold.
Yet, it seems like the public has taken matters into their own hands. On various Korean forums, photos shared some of the actor’s endorsements being turned around or taken down.
A tweet with some of the pictures went viral, and netizens shared their reactions to what was happening. However, some claimed the NEPA advertisement was not Kim Soo Hyun.
Kim Soo-hyun in Korea. pic.twitter.com/9GoY5IZK2o
— Hannam siloc 한남실록🇰🇷 (@corine9000) March 13, 2025
This is the first time I’d be cheering for korean canceling culture and cyberbullying
— ememememem (@healingkdramas7) March 13, 2025
i’m not surprised, his scandals already reached europe how do u think he can recover his reputation again? 🤦🏻♀️
— Metha °\(¯`o´¯)/° (@tataaisme) March 13, 2025
Meanwhile, his blind fans are still voting on apps to win him support ads in Korea 💀
— Gehlove (@Gehlauv) March 13, 2025
Netizens also noticed that Eider had removed the idol from its Instagram feed.