K-Pop fans are voicing growing outrage after a controversial agency with a violent past announced that they will be debuting a new girl group with mostly underage members.
H Music Entertainment is set to debut a five-member girl group called HITGS on April 28, with their single album titled Things We Love: H. According to the members’ profiles, three of the stars — Seohee, Hyerin, and Iyoo — are just 15 years old, while Seojin is 16 and the oldest member, VV, is 18.
The group’s debut has sparked heavy backlash due to the company’s disturbing past.
H Music Entertainment is not operating under its original name. The agency has undergone two name changes—it was previously known as SSQ Entertainment and NV Entertainment. These rebrandings appear to have occurred following serious legal trouble involving the agency’s former CEO.
In 2023, the company’s CEO at the time (referred to as Kim) was convicted of assaulting underage male idols with a metal clothing rack bar. He was sentenced to one year in prison with a three-year suspension, ordered to complete 120 hours of community service, and the company itself was fined for violating child welfare laws.
Court reports revealed that Kim attacked the idols over alleged rule-breaking involving personal relationships.
Kim assaulted Member A who was unable to defend himself using a metal pole that was prepared as a weapon, causing injuries that required four weeks of medical treatment. Kim also struck Member B and Member C on the head, making the assault particularly more dangerous given the weapon and the body part that was targeted. The severity of the assault was so extreme that the pole broke.
— News1
Former K-Pop CEO Sentenced For Aggravated Assault of Minor Boy Group Member
Although Kim stepped down and settlements were reached with the victims, the company’s return under a new name has done little to ease public outrage. Many fans see the rebrand as an attempt to distance itself from its abusive history rather than take accountability.
Popular Idol’s Departure Linked To Shocking Alleged Assault by CEO
As HITGS’s debut approaches, concern continues to increase over how an agency with this background — now managing a group of mostly underage girls — is still being allowed to operate in the K-Pop industry.
It has come to our attention that HITGS is debuting under H Music Entertainment (Home to WOOAH, DXMON).
The company has been involved in the past with accusations of abusing their artists so we want to announce we won’t be promoting this group (specially knowing most of them are… https://t.co/jPT9GqD0gI
— nugu promoter (@nugupromoter) April 4, 2025
sorry not sorry but if you stan a group called “hip, innocent, teenager, girls, story” and their fifteen year old maknae you’re already so lost there’s no coming back for you. not to mention the company has a history of LITERALLY BEATING CHILD IDOLS
— 📓 cricket (drama queen) (@mccnlightaria) April 14, 2025
if i see any of you supporting hitgs it’s an instant block btw
— ً (@engdus) April 14, 2025