At the start of the year, the SM Entertainment male trainees went viral after making their debut at 2025 SMTOWN.
Visuals Of Male Trainees Revealed At “SMTown 2025” Go Viral
On April 1, SM Entertainment started introducing new trainees as part of SMTR25, including one called Nicholas.
When the tweet was shared…
SMTR25 Introduction film_NICHOLAS#NICHOLAS #SMTR25 https://t.co/5DCHSOKWt8 pic.twitter.com/ctiGbC54nT
— SMTR25 (@SMTR25_official) April 1, 2025
The young trainee was hit with a wave of criticism because he has the same name as &TEAM‘s Nicholas, who debuted through HYBE‘s show &Audition –The Howling under the company YX Labels (formerly HYBE Japan).
Netizens hit back at the fact the new SM trainee would be debuting with the same name and the issues it could cause.
시발 설마 이지랄도 마케팅에 일부면 죽이고 싶네 뺏어갈게 없어서 앤팀걸 뺏어가냐 진짜 양심뒤졌네 https://t.co/P567rYFcgT
— 쭈뼛 (@jdjdjdjdjd1188) April 1, 2025
Are you seriously telling me this is part of their marketing strategy? I want to kill them. They’ve got nothing else to take, so now they’re stealing something from &TEAM? They have no conscience.
그 이름 검색하면 나오는 5세대 남자아이돌이 뻔히 활동하고 있는데도요…? https://t.co/UmHhhGquwf pic.twitter.com/yFdhW03HBX
— 김로이 (@Roi7997) April 1, 2025
There’s already a 5th-gen male idol actively promoting under that name, and they still went ahead with it…?
이게뭔
대기업이ㅅㅂ좆소를이렇게갈군다고
본명 충분히 유니크하고 ㄱㅊ은데 진심 왜지
만우절 장난으로 올린거지 슴아~? https://t.co/t6U1LNW9S0— 갈매기 (@galmaegi88) April 1, 2025
Don’t you think it is better to shine with a unique artist name which only belong with you? Not “Nicholas”?
You use the same name with the same generation idol that debut before you…🥲
For marketing promotions, it will be a mess for you as &T Nicholas promote both in kr & jp. https://t.co/cGq1NKjWdP
— Min⁷ 𝔹𝕋𝕊 2025comeback ❣︎ (@gotcha_Ching) April 1, 2025
What the hell. A huge company just completely steamrolling over a small one like this? His real name is already unique and totally fine, so why the hell would they do this? SM, tell me this is just an April Fool’s joke.
패악질 ㄹㅈㄷ
쫀득하게 이름 안 바꾸는 것도 ㄹㅈㄷ
걍 모든게 ㄹㅈㄷ
이 좆만한 판에서 같은 이름을 처 쓰고싶나 ㅋㅋ https://t.co/IPuUd1wAEa— 땨 (@dhhhhhhh24) April 1, 2025
This level of audacity is seriously insane. The fact that they’re stubbornly refusing to change the name is also insane. Honestly, everything about this is just insane. In such a small industry, do they really want to use the same name? Lol.
Some international fans defended the trainee idol, pointing out how there are many idols with the same name, and it’s immature to blame Nicholas, especially as it is his birth name.
i also ult &t and im so sorry but there is no need to get mad over a name yall r just immature asf https://t.co/Ih8dHCPppq
— ⋆ (@songhaeyo) April 1, 2025
qrts does this scare you https://t.co/umlq3K1ADS pic.twitter.com/C78I8ASpfD
— ۟ (@songhago) April 1, 2025
he was born with the name nicholas! why did he have to change his fan name?! nicholas has a good meaning. if you are really nicholas fans support him!#NICHOLASISHERE#NiCHOLAS_STAR_HAS_ARRIVED#NICHOLAS #NICHOLASLEE #니콜라스 #학래 #SMTR25 #NICK #SMTR25 #SMTRAINEE #SMNBG https://t.co/qJKlkkuznA pic.twitter.com/idLHNZX9PS
— nick ☆ (@nicholasphile) April 1, 2025
It isn’t uncommon for idols to share the same name.