NewBlood Members Profile and Facts
NewBlood (뉴블러드), formerly known as HIGHEND (하이엔드), was a South Korean boy group under Pacemaker Entertainment, with its latest lineup consisting of 3 members: Hakdong, Sihwan, and Junhee. The group originally came together around April 2015 and was officially introduced on October 28, 2015, as HIGHEND under HEM Entertainment (also known as HEM Freedom Entertainment). The lineup at that time included Hakdong, Sihwan, Junhee, Hwanho, and Seongmu. In mid-November they began teasing a December debut with their first digital single, “Automatic”, and started promoting it live. However, due to numerous issues with the company, including breach of contract, withheld payments, verbal abuse, religious coercion, and pressuring members, including underage ones, to drink alcohol and attend nightclubs, the members terminated their contracts and left the company on November 20. Three of the members signed with Pacemaker Entertainment and made their return under the rebranded name NewBlood the following December. Despite their departure, HEM Entertainment released the debut single, “Automatic”, on January 7, 2016, without the members’ knowledge or consent. Meanwhile, NewBlood shifted their focus to promoting in China. However by March 2016, the group went silent and ultimately disbanded without any official announcement.
Group Name Meaning: HIGHEND represented the group’s aim to deliver “high-end” music and performances. Meanwhile NewBlood symbolized a new beginning for the group.
Official Greeting: N/A
NewBlood Official Fandom Name: N/A
Fandom Name Meaning: N/A
NewBlood Official Color: N/A
NewBlood Official Logo:
(Old logo)
Official SNS:
Facebook: HighEnd
YouTube: HEM Entertainment (Company)
NewBlood Member Profiles:
Hakdong
Stage Name: Hakdong (학동), formerly HD (에이치디)
Birth Name: Lee Hak Dong (이학동)
Position(s): Leader, Main Vocalist
Birthday: October 15, 1990
Zodiac Sign: Libra
Chinese Zodiac Sign: Horse
Height: 177 cm (5’9″)
Weight: 62 kg (136 lbs)
Blood Type: B
MBTI Type: N/A
Nationality: Korean
Instagram: @joyhd77
X: @ihaveyouhr
TikTok: @joyhd77
Hakdong Facts:
– He was born in Changwon, Gyeongsang Province, South Korea.
– He’s a former member of B.O.i (2013), and F-ACE (2014-2015).
– Hakdong went by the stage name Luxin (루씬) in B.O.i and Eye HD (아이 에이치디) in F-ACE.
– He appeared on KBS’s Yoo Hee-yeol’s Sketchbook.
– His former stage name, HD, is short for his first name, Hak Dong.
– He changed his stage name to his given name after leaving HEM Entertainment.
– He’s friends with Jay of iKON.
Sihwan
Stage Name: Sihwan (시환)
Birth Name: Cho Si Hwan (조시환)
Position(s): Main Vocalist
Birthday: November 16, 1991
Zodiac Sign: Scorpio
Chinese Zodiac Sign: Goat
Height: 175 cm (5’8)
Weight: 67 kg (147 lbs)
Blood Type: B
MBTI Type: N/A
Nationality: Korean
Instagram: @jsh_sihwan
X: @zldzk312
Sihwan Facts:
– He’s from Daegu, South Korea.
– He is a former member of NewUs (2013/14-2015) and DUSTIN (2020-2021).
– Sihwan went by the stage name Hwani (화니) in DUSTIN.
– He was said to have been born in 1994 during his time in DUSTIN.
– He participated in Show King Night (2023) as a member of the team ZeroNine, together with fellow DUSTIN member JJ. Their team made it to the final.
– He participated in the writing and composition of DUSTIN’s “Burn”.
– Sihwan served as a PR Ambassador for the 2019 Korea-Laos Youth International Cultural Exchange Festival and the 2019 K-Pop Supporters Group.
– He can play the guitar
– His hobbies include shopping and listening to music.
Junhee
Stage Name: Junhee (준희)
Birth Name: Lee Jun Hee (이준희), legalized to Lee Seung Yu (이승유)
Position(s): Maknae, Vocalist
Birthday: N/A
Zodiac Sign: N/A
Chinese Zodiac Sign: N/A
Height: N/A
Weight: N/A
Blood Type: A
MBTI Type: N/A
Nationality: Korean
Junhee Facts:
– He’s from Cheongju, North Chungcheong Province, South Korea.
– He appeared on I Can See Your Voice 4 (2017) alongside former N.CUS‘ Seokjin and former 5NL‘s Seongcheol.
– Alongside the people he participated in I Can See Your Voice 4 with he also auditioned for an audition program in the United States where they passed the preliminary rounds.
– He has a tattoo under his collar bone.
Former Members:
Hwanho
Stage Name: Hwanho (환호)
Birth Name: Do Sang Seung (도상승)
Position(s): Rapper, Dancer
Birthday: June 27, 1995
Zodiac Sign: Cancer
Chinese Zodiac Sign: Pig
Height: N/A
Weight: N/A
Blood Type: B
MBTI Type: N/A
Nationality: Korean
Instagram: @5_5ff_
X: @Dio_sangseung95
SoundCloud: OF’F
Hwanho Facts:
– He was born in Seoul, South Korea.
– He left the group and company in November 2015 after HIGHEND parted ways with HEM Entertainment.
– Hwanho is a former member of AFOS (2015-2019) under the stage name Aknow (에이노).
– He was formerly part of HEM Entertainment‘s trainee group Hem New Boys (2014-2015).
– He’s currently a soloist under the stage name OF’F.
– Hwanho released his first solo single “해야헤” on SoundCloud on November 30, 2017, and made his official debut on September 28, 2018, with the single “Moon” under the stage name Moon (문).
– He is part of the hip hop crew Code Chameleon/ CODA Crew alongside MONSTA X‘s I.M, Wooki, and former Burn Up contestant Yoonseok.
– He lip synced to Bobby‘s voice in the “Automatic” music video.
– Hwanho featured on Yoonseok‘s singles “THE” and “DRIVIN”.
– He contributed to the lyrics of AFOS‘ “How’re You Doing”, his solo track “해야헤”, and was involved in both the writing and composition of his collaboration tracks with Yoonseok.
– He attended Def Music Academy.
– Hwanho played soccer from elementary school to middle school.
– He has a helix piercing.
– His specialties are neighing and doing a voice impression of President Hip from Superstar K.
Seongmu
Stage Name: Seongmu (성무)
Birth Name: Im Seong Mu (임성무)
Position(s): N/A
Birthday: N/A
Zodiac Sign: N/A
Chinese Zodiac Sign: N/A
Height: N/A
Weight: N/A
Blood Type: N/A
MBTI Type: N/A
Nationality: Korean
Seongmu Facts:
– He quietly left the group in early November 2015 after not participating in performances and the company excluding him from teaser releases for “Automatic”.
– He took part in the composition and provided background vocals for HIGHEND‘s debut song “Automatic’.
Bobby
Stage Name: Bobby (바비)
Birth Name: Bobae Choi (최보배)
Position(s): Rapper
Birthday: December 29, 1991
Zodiac Sign: Capricorn
Chinese Zodiac Sign: Goat
Height: 178 cm (5’10”)
Weight: 58 kg (127 lbs)
Blood Type: A
MBTI Type: N/A
Nationality: Korean-American
Instagram: @jskipbizzy
YouTube: KIP BIZZY/ KIPBIZZYVEVO/ HELLA DOPE MEDIA
SoundCloud: KIP BIZZY
Facebook: KIB BIZZY/ Bobby Kip Bizzy
Bobby Facts:
– He was born in Seoul, South Korea, but at the age of one moved to Honolulu, Hawaii, United States. He went to elementary school in Hawaii until he was 10, and then moved to Antioch, Nashville, TN.
– In 2011 he moved to Korea to pursue an idol career.
– He was briefly a member of HIGHEND but backed out before they began official promotions in October 2015 due to family issues as well as the desire to pursue a different musical direction and returned to Nashville that same year.
– He’s a former member of F-ACE (2014-2015) under the stage name Bobby Nose (바비 노즈).
– In 2020 he moved to Los Angeles, where he currently resides, to make a fresh start and began making music under the stage name Swisha.
– Bobby currently goes by the name KIP Bizzy. He released his first single “Damn Right” on December 29, 2018, under his independent label HELLA DOPE MEDIA.
– He is also known by the name Bobby Yi.
– Bobby also works as a producer, lyricist, and dancer.
– He wrote the lyrics for HIGHEND‘s debut song “Automatic” as well as all of his solo music.
– HEM Entertainment used his voice in HIGHEND‘s debut single “Automatic” without his permission.
– Education: High school (~2006, kicked out), home schooled (~2009), SAE Institute Nashville (Audio Engineering/Music Production, dropped out).
– His family consists of his older brother and his parents who split up when he was 15.
– His older brother made his debut in Korea as an underground rapper named Miniman.
– He began writing lyrics at 14 and started recording himself by 16.
– After he graduated high school, he wasn’t able to continue with college due to family issues. He later tried to enlist in the Air Force, but was rejected because of a minor marijuana possession charge from his high school years. That’s when his brother suggested him to go to Korea and audition for K-pop companies.
– He used to have two pet dogs.
– Bobby has a tattoo on his forearm.
– He has a particular interest in cars and enjoys working on them.
Wooyoung
Stage Name: Wooyoung (우영)
Birth Name: Choi Woo Young (최우영)
English Name: Danny Choi
Position(s): N/A
Birthday: May 14, 1996
Zodiac Sign: Taurus
Chinese Zodiac Sign: Rat
Height: 178 cm (5’10″)
Weight: 60 kg (132 lbs)
Blood Type: A
MBTI Type: N/A
Nationality: Korean
Instagram: @wy0514
Wooyoung Facts:
– He was born in Seoul, South Korea.
– He became a member around April 2015, but left the group sometime before they began official promotions in October of that same year.
– Wooyoung is a former member of TST (2016-2020).
– In 2024 he was convicted of illegally filming multiple sexual partners on more than 23 occasions and was sentenced to 1 year and 4 months in prison, 40 hours of a sexual violence treatment program, and a 3-year employment restriction.
– He studies in California for 7 years and is fluent in English.
– He has an older brother.
– Wooyoung can both sing and rap.
– His role model is G-DRAGON.
– His specialties are singing ballads, speaking English, and doing voice impressions of G-DRAGON, Yoon Munsik, and P-Type.
– He enjoys playing basketball.
– His favorite food is Korean chicken.
– His good luck charm is a bracelet.
– He describes himself as sexy, cute, and charming.
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